Not An April Fool Joke

Travel Between The Pages

bookshare7

Mailbooks For Good is a wonderful new project from Australia that deserves worldwide replication. Utilizing specially designed book jackets, book buyers can share their books by simply turning the covers inside out and mailing the pre-paid, pre-addressed packages to a designated nonprofit organization for free distribution.

The brilliant campaign is a partnership between Random House and BMF ad and marketing agency.

bookshare1

bookshare2

bookshare4

bookshare5

bookshare6

View original post

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s